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Privacy Policy

Policy statement regarding the GDPR changes and your privacy in general in relation to the website: (‘the Site’).

The Site is a UK based website owned by Annalex UK Limited and complies with the Data Protection (UK) Law of 2005 relating to the personal information you supply online and current GDPR guidelines.

We only hold minimal information provided by yourself to enable us to process orders on your behalf. All information is depersonalised / destroyed within the permitted timeframes. We do not sell or share any information entered on our site other than in ways to enable us to ship an order to you. As we use Paypal as our sole payment gateway, we see & keep no payment information other than that shared by Paypal to enable us to fulfill any orders.

If at any time you wish to see what information is held by us please feel free to email us at and we will assist as quickly as possible. 

Any personal information that you provide to whilst contracting with these entities is stored and controlled by Unit B6, Blaby Industrial Park, Winchester Avenue, Leicester, LE8 4GZ, United Kingdom. All information is depersonalised and removed from any databases as quickly as law permits.

For the purposes of Luxembourg's legislation on Data Protection and particularly the law of August 2nd 2002, is the Data Controller and Data Processor. The information you provide to will not be shared with other companies that are either subject to this Privacy Policy or follow practices that offer the same level of protection as those described herein.

By using our services, you give us your express consent to process your personal data as described hereafter.

The data we collect
The information collected by the aforementioned entities when you register with us at the website is generally used to communicate with you and improve our services where possible, and specifically, to process payments or enable third parties to carry out technical or commercial supporting functions. These functions may be carried out by us or appointed third parties who are bound by Data Protection covenants and must process the personal information in accordance with this Privacy Policy and the Data Protection Laws of UK.

In addition to personal data such as name, e-mail address, delivery address, billing address, credit or debit card number and expiry date, we also analyse data about participants in order to provide a safe shopping environment for all users. Examples of the data we may collect and analyse include the Internet protocol (IP) address used to connect your computer to the Internet, login, password, computer and connection information such as browser type and version, your operating system and platform, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), cookie number, products you viewed or searched for on our site, your purchase history, personal preferences and any phone number recorded or used to call our customer services number. In using the Site you accept that your personal data may be used for such purposes and you will be prompted visually regarding this on your first visit to the site where you can opt out of using cookies however the site will not work correctly without them being allowed.

We will not sell, distribute or disclose information about you or your personal usage of the Site. We no longer maintain a mailing list and any person previously signed up for this will have had their details and acceptance of this removed from any database or online storage we control regarding this.

Please note that we no longer link to social media sites but did in the past and our privacy policy does not cover what they chose to do with any data they may have gained.

Participants have the right to access their stored data, to rectify them if required and to object to the storage of their data for legitimate purposes. We would like to keep your information up-to-date, you may change any of the basic information we keep about you at any time by e-mailing us at

In addition to the information which you supply to us, information and data may be automatically collected through the use of cookies. Cookies are small text files the Site can use to recognise repeat users and allow us to observe behaviour and compile aggregate data in order to improve the Site for you. For example, cookies will tell us whether you viewed the Site with sound or with text on your last visit. Cookies also allow us to count the number of unique and return visitors to our Site.

You can configure your Internet browser to accept or reject certain cookies or inform you when a cookie is saved.

We do not cross the information recorded in the cookies with the personal information collected at the time of your registration on the Site or with your online activity.

Some of our business partners may themselves use cookies on their own websites. We have no access or control of these cookies, therefore we cannot accept liability for any malfunctioning of your PC or its installed web browser as a result of your access to any of the websites.

We may monitor customer traffic patterns, Site usage and related Site information in order to optimise your use of the Site and we may give aggregated statistics to a reputable third-party, but these statistics will include no information personally identifying you.

Sharing data
We have business and technical partners whom we share data with to handle orders, process credit and debit card payments and provide a range of services, including for fraud protection purposes. They are bound by Data Protection covenants and must process the personal information in accordance with this Privacy Policy and the Data Protection Laws of the United Kingdom.

In case any fraudulent activity is detected on the website, or, without limitation, in connection with the breach of intellectual property rights through the use of the website, we may release personal information in order to comply with any applicable regulation or assert our rights as well as our business partners’.

‘Email a friend’
We operate an ‘Email a friend’ service. This is a referral service, designed to make it easy for customers to recommend our Site and related websites or offers to a friend, and is a two-step process. This process will open your relevant emailing software but we have no access to any of the information entered.

If any of the information you provide on the form you complete when ordering a product from the website or subscribing to the services changes, please e-mail us at

We may occasionally modify this Privacy Policy, such variations becoming effective immediately upon posting to the Site and by continuing to use the website, you will be deemed to accept any such variations.

Should you have any queries regarding the above Privacy Policy, please e-mail us at

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